Ties between business model innovation and entrepreneurial finance: A case in the employer branding industry

Abstract

This report describes a business project conducted by a team of CEMS students at Nova SBE, where they were tasked with redefining an employer branding consultant’s product portfolio as part of a larger strategic change. The company is benchmarked against other B2B business models and a study is conducted into customer needs and ideal segmentation. The final recommendation of a modular offering built on a subscription-based online platform is derived from the identified customer needs and sector best practices. Finally, ties are found between the project and entrepreneurial finance theory, and future research ideas are presented.