Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/20528
Título: Business Process Reengineering At Mercedes-Benz
Autor: Marques, Inês
Orientador: Vári, Átilla
Cunha, Rita Campos e
Palavras-chave: Mercedes-Benz
Hungary
Automotive
Luxury
Data de Defesa: 31-Mai-2016
Resumo: The main aspects of the Work Project will revolve around the business retail process of Mercedes-Benz Hungary. The main question to be answered was “How can Mercedes- Benz Hungary increase the sales consultants’ productivity and become number 1 in Hungary?” The methodology will clarify how the research to test the Business Project’s hypothesis was conducted: interviews, benchmarking and others. Subsequently, the results were developed in the form of sales process maps which were then analysed and recommendations provided. In the end, a small academic research on the luxury sector is provided as well as an individual reflection on the work done.
Descrição: CEMS
URI: http://hdl.handle.net/10362/20528
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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