Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/20527
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Campo DCValorIdioma
dc.contributor.advisorMartinez, Luís Fructuoso-
dc.contributor.authorRosário, Inês Filipa Prazeres do-
dc.date.accessioned2017-04-21T09:26:38Z-
dc.date.available2019-05-01T00:30:31Z-
dc.date.issued2016-05-30-
dc.identifier.urihttp://hdl.handle.net/10362/20527-
dc.descriptionCEMSpt_PT
dc.description.abstractBarclaycard has experienced a drop in the unblock rates of the two credit cards it introduced in the market in mid-2015. Our analysis identifies the major driver for such decline to be the increase of the relative sales volume of these cards in the least effective acquisition channels, whereby misleading incentives lead to the selection of undesired customers and engagement opportunities are being disregarded. A restructuring of the incentives for both customers and salespeople, and an improved interaction with customers along their life-cycle are hence suggested, aiming at improving unblock rates, as well as card usage.pt_PT
dc.language.isoengpt_PT
dc.rightsembargoedAccesspt_PT
dc.subjectCredit cardspt_PT
dc.subjectUnblock ratept_PT
dc.subjectActivation ratept_PT
dc.titleHow Barclaycard Portugal can activate and engage customerspt_PT
dc.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economicspt_PT
dc.identifier.tid201526999pt_PT
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopt_PT
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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