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  2. Comunidades & Colecções
  3. Nova School of Business & Economics (NSBE)
  4. NSBE: Nova SBE
  5. NSBE: Nova SBE - MA Dissertations
Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/189638
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Campo DCValorIdioma
dc.contributor.advisorAlvarenga, António-
dc.contributor.authorSetas, Salvador-
dc.date.accessioned2025-10-23T08:34:23Z-
dc.date.issued2025-06-27-
dc.date.submitted2025-05-21-
dc.identifier.urihttp://hdl.handle.net/10362/189638-
dc.description.abstractThis work project applies scenario planning to explore the future of Automotive Original Equipment Manufacturer (OEM) in the European electric vehicle (EV) industry, focusing on Ford-Werke Gesellschaft mit beschränkter Haftung (GmbH). Using the Intuitive Logics method, four scenarios for the year 2035 were developed based on two key uncertainties: Geoeconomic Fragmentation and Competitiveness & Software Excellence. Insights were derived from expert interviews, workshops, and survey data. The project translates these scenarios into strategic recommendations for Ford-Werke to support long-term adaptability in an evolving automotive landscape.pt_PT
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.rightsembargoedAccesspt_PT
dc.subjectStrategic foresightpt_PT
dc.subjectScenario planningpt_PT
dc.subjectUncertaintiespt_PT
dc.subjectStrategypt_PT
dc.subjectManagementpt_PT
dc.subjectElectric vehiclespt_PT
dc.subjectAutomotive OEMspt_PT
dc.subjectFord-Werkept_PT
dc.titleDrivers of Changept_PT
dc.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economicspt_PT
dc.date.embargo2028-05-21-
dc.identifier.tid203990234pt_PT
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopt_PT
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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