Elevating the game, setting the standard and shaping the future - a strategic plan for Club Sport Marítimo women´s football

Abstract

This work presents a strategic plan to elevate CS Marítimo’s women’s football program to the next level. The aim of the work is to provide actionable recommendations to drive a positive change in the club’s standing regarding the actual women’s football picture. Key success drivers are analyzed to identify potential gaps or areas with room for improvement. Through a collaborative approach combining literature review, expert interviews, and benchmarking, the project hopes to offer a set of recommendations that can crucially contribute to the club’s growth and success.