Bringing culture & arts into Nova SBE: creating dialogues and supporting humanistic education

Abstract

Rethinking the role of culture and arts in business and economic universities is essential to foster the education of humanistic leaders capable of addressing the complex and unprecedent challenges facing our world today. This research explores how Nova SBE can promote dialogues and support humanistic education through the development of a cultural program. Findings reveal significant community interest and willingness to engage in such a program. The study also identifies practical strategies to ensure the program's sustainability and long-term impact, emphasizing the vital connection between education and cultural enrichment.