Rethink the Food & Beverage offering for Pestana City Hotels in Portugal and Spain - optimizing service delivery and enhancing customer experience through marketing mix process and physical evidence

Abstract

The underlying project seeks to redefine the Food & Beverage offering across Pestana City Hotels in Portugal and Spain. Navigating the dynamic hospitality landscape, the proposal addresses challenges such as innovative business models and effective integrated marketing communication strategies, aiming to provide strategic recommendations aligned with market trends to enhance the overall customer experience. Additionally, emphasis on the significance of the marketing mix process and physical evidence will be given, proposing strategies to optimise service delivery and enhance customer experiences at select Food & Beverage outlets.