Please use this identifier to cite or link to this item:
http://hdl.handle.net/10362/179634| Title: | Development of the online marketing concept for the start-up stay in a kite: website evolution for effective online marketing |
| Author: | Silva, Raquel Ferreirinha |
| Advisor: | Schmitt, Daniela |
| Keywords: | Website Online marketing Start-up Marketing concept |
| Defense Date: | 19-Jan-2024 |
| Abstract: | This thesis introduces the online marketing concept for the startup Stay in a Kite, which upcycles used kitesurfing sails into apparel. This concept was developed by exploring its current strategic online marketing approaches, using company records, literature, and a consumer survey as the primary sources of information. The aim is to establish Stay in a Kite as a distinctive and socially responsible brand within the sustainable fashion landscape, being my individual contribution focused on helping Stay in a Kite to build the best website possible in order to maximize the success of the online marketing concept created. |
| URI: | http://hdl.handle.net/10362/179634 |
| Designation: | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The_Development_of_The_Online_Marketing_Concept_for_the_Start_Up_Stay_In_A_Kite_Raquel_Silva_42839.pdf | 1,77 MB | Adobe PDF | View/Open Request a copy |
Items in Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
