Marriott: ascending to rule the rivalry in hospitality´s arena

Abstract

This report, which is part of a two part Equity Research on Marriott International was produced in a time when war takes over the world, financial markets are unstable, and companies are insecure about the future. In this work project, we understand the company itself, as well as the industry where it is inserted, analyzing market trends and peers’ performance when compared to Marriot’s dominance. This trend and market analysis becomes specially crucial regarding the ever changing environment we live in, with new tendencies appearing every day, which one might miss if not paying attention.