How to launch and position the master & apprentice brand as a recognized high-level perfume Brand? - Company overview and market analysis

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/176092

Título:	How to launch and position the master & apprentice brand as a recognized high-level perfume Brand? - Company overview and market analysis
Autor:	Beeke, Carolin
Palavras-chave:	Brand management Marketing strategy Opportunity identification Competitive analysis
Data de Defesa:	17-Jan-2024
Resumo:	Comporta Perfumes, founded in 2017 and known for its luxury fragrances, launched its exclusive Master & Apprentice (M&A) Collection in 2022. This line, the result of a collaboration between an experienced perfumer and an apprentice, is now to be repositioned in the niche perfume market as an independent brand. Five master’s students from the Nova School of Business and Economics are developing a strategic plan for the rebranding. This thesis explains strategies for the new brand, with a focus on differentiation, storytelling, and exclusivity.
URI:	http://hdl.handle.net/10362/176092
Designação:	A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management, from the Nova School of Business and Economics.
Aparece nas colecções:	NSBE: Nova SBE - MA Dissertations

Ficheiros deste registo:

Ficheiro	Descrição	Tamanho	Formato
2023_24_Fall_53871.pdf		1,74 MB	Adobe PDF	Ver/Abrir