A carregar...
Publicação
Pedagogical case study: sustainable business model innovation in the construction industry re-thinking natural building techniques
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 915.04 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This Work Project takes the format of a Teaching Case Study. This case study encourages
reflection and discussion on Sustainable Business Model Innovation (SBMI) transitions and
tensions. These topics are explored by looking at the case of a mainstream Real Estate company
that finds the need to address a pressing real-world issue: its environmental impact. The case
encourages students to discuss the feasibility and impacts of incorporating a traditional, ecofriendly, Portuguese building technique into the main activities of the company.
Descrição
Palavras-chave
Case study Business model innovation Sustainable business model Real estate