Sustainability and behavioral intention toward smart home technology

Abstract

Our homes increasingly pose a negative impact on the environment. Technologies are an excellent foundation for stopping this trend, particularly regarding energy efficiency. The present study proposes a theoretical model based on the extended unified theory of technology acceptance and use (UTAUT2) to understand the effects of environmental awareness, sustainable behavior, and green self-identity on the intention behavior toward smart home technologies, meeting the need to understand the real drivers for individuals' behavior. The results from surveying 275 participants show that even though environmental awareness explains pro-environmental behavior and green self-identity, neither of these variables has a significant impact on behavioral intention toward smart home technology. From the base model theory, only performance expectancy, hedonic motivations, habits, and price value are significant predictors of the user behavioral intention.