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How could marketing automation impact the business performance of Comexposium? Marketing automation
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Resumo(s)
Comexposium continues to exhibit strong growth through global acquisition of key
events. However, the company identified the need to increase the renewal rate of its
exhibitors. In order to do so, Comexposium determined marketing automation software
could have enormous value. However, the company currently does not have the
appropriate data to determine to specific returns the software could provide. Thus, this
report focused on assessing the impact of marketing automation on the business
performance of a B2B enterprise and the best methods to implement and measure it.
The main findings were that the software could be of immense value to Comexposium,
if the company is ready to invest in internal resources and take the time to adapt to the
changes the tool will incur.
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Marketing automation Lead Revenues ROI