Between utopia and chaos: a comprehensive analysis of wework´s corporate journey - understanding the dynamic interplay between wework and softbank

Abstract

WeWork, once a formidable disruptor within the co-working and real estate sectors, boasting a valuation of $47 billion in 2019, faces a series of challenges that have substantially eroded its market capitalization and hindered its ability to continue as a going concern four years later. Spanning a chronological timeline of thirteen years from its inception in 2010, the case follows WeWork's journey, encompassing investment rounds, transitions in leadership, and pivotal policy shifts. Thus, today, September 1, 2023, the aim is to explore the multifaceted factors that precipitated WeWork's decline, offering valuable insights into the complexities of its rise and fall.