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http://hdl.handle.net/10362/173612| Title: | Growth strategy for Brose Group´s pedelec business unit - growth direction and evaluation of strategic options |
| Author: | Röhr, Jannik Walter |
| Advisor: | Delgado, João Pedro |
| Keywords: | Positioning Vision Mission Objectives Growth Options Scoring Model Growth Strategy Pedelec Market Sizing And Forecast |
| Defense Date: | 24-Jan-2024 |
| Abstract: | The purpose of this Field-Lab was to develop a comprehensive growth strategy for Brose's pedelec business. The methodology involved interviews with 20 experts along the supply chain and close collaboration with Brose. Based on the internal and external analysis, including the deduction of a market forecast, 'Entering the Light-Drive Market' was identified as the most promising growth option. To enter this market, it is recommended to pursue an industry-wide differentiation strategy. |
| URI: | http://hdl.handle.net/10362/173612 |
| Designation: | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FALL24_56182.pdf | 7,37 MB | Adobe PDF | View/Open Request a copy |
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