Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15460
Título: Internationalization strategy of Quinta dos Termos to Canada
Autor: Jorge, Bruno Miguel de Sousa Antunes
Orientador: Dahab, Sónia
Palavras-chave: Internationalization
Wine
Quinta dos Termos
Canadian Liquor Boards
Data de Defesa: Jan-2015
Resumo: Quinta dos Termos, a Portuguese winery, currently faces the need to expand internationally due to difficulties in distributing its current production in Portugal. This work project will analyze the firm’s characteristics, its development in the Portuguese market and the value proposition it offers. A market analysis will also be performed prior to evaluating the internationalization need of Quinta dos Termos. The Canadian market will be assessed as an opportunity to expand internationally by evaluating factors supporting that strategy; namely the market attractiveness, the most adequate implementation plan and a competitive analysis to better understand the success expectations in the market.
URI: http://hdl.handle.net/10362/15460
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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