Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15067
Título: L'Oreal acquisition policy: The Body Shop case study
Autor: Ricci, Francesca
Orientador: Pinho, Paulo
Palavras-chave: M&A case study
L’Oréal acquisition policy
Excess returns
The Body Shop
Brand equity
Cosmetic market
Natural, Organic and Ethical cosmetic market
Data de Defesa: Mai-2014
Resumo: The Work Project I present focuses on the analysis of L’Oréal acquisition policy, trying to outline if the M&A deals it has led over the last 14 years have succeeded in creating value. By replicating the model proposed by Todd Hazelkorn, Marc Zenner and Anil Shivdasani in their paper “Creating Value with Mergers and Acquisitions”, I analyzed the 29 M&A deals that L’Oréal has led worldwide, understanding the common factors able to explain the success of such transactions. Further, I focused on The Body Shop case study, a highly criticized and controversial acquisition that has proved to be profitable and able to create value.
URI: http://hdl.handle.net/10362/15067
Designação: A Work Project presented as part of the requirements for the Award of a Master Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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