Innovec: fighting infectious diseases with a bloodless mosquito diet - customer partnerships & marketing strategy

Abstract

Vector-borne diseases such as Malaria, Dengue fever or Zika have previously mainly concerned countries below the equator. However, climate change forces them to move up north and make them an even more relevant problem for all countries across the globe. To fight vector-borne diseases, research requires a lot of blood in order to rear the distinct vectors such as mosquitoes, bugs, fleas, ticks and others. Within this pitch we present the company In no Vec and its product BLESS, a blood-free feeding alternative for vectors used in research and big-scale rearing projects. This individual part covers the customers, partnerships and the marketing strategy of Inno Vec. First, the goals of strategic partnerships are presented. Second, customers and partnerships are analyzed indepth, along side an exemplary customer journey. Lastly, a comprehensive B2B marketing strategy is presented.