AT&T INC. –a distrscting media misstep

Abstract

This report is an Equity Research report on AT&T Inc., the US communications company. It represents an attempt to determine the fair value of AT&T's stock based on an in-depth industry and competitor analysis and a detailed analysis of the company itself, including its financial health and strategy, to give a buy, hold or sell recommendation in the context of academic purposes. The below part is section I out of II and focuses on the AT&T’s being the largest telecommunications company in the world and its attempt to enter the media and entertainment industry in recent years.