Consulting project for SJPF: redesigning a financial literacy programme for professional football players - developing an online platform and restructuring policies as means to increase programme-s participation rates

Abstract

The project’s goal is tore design a financial literacy programme, in partnership with SJPF, considering the challenges of COVID-19. In fact, the programme could not be successfully implemented due to the players ’lack of motivation, PNFF requirements, lack of HR availability and CNSF complexity. Taking in to account the project’s goal, internal and external factors were studied to assess the programme’s current situation. The sew ere followed by quantitative and qualitative analyses as well as an external benchmarking, from which several recommendations were developed. SJPF could create an online platform, provide incentives for participation purposes and establish a mandatory requirement for clubs.