The future of German retail banking - development of a strategic management system for the transformation process of traditional German retail banks

Abstract

This master's thesis aimed to develop a generic tool for the German retail banking industry that supports the transformation process traditional financial institutes must undergo. After defining the main performance dimensions within the financial industry, the balanced scorecard and the strategy map were used to develop the tool. Input came from various primary sources that built a generic and strategic context. The target group of the present work are practitioners in the financial industry, strategic management, and academics as well as students with a focus on the implementation of strategy and corporate transformation.