Marketing plan to increase LG’S TV product category premium perception by end consumers”: marketing strategy for LG

Abstract

This paper applies the proper theoretical frameworks, constructing a distinguished marketing strategy that intrigues and motivates consumers to rethink their LG electronics TVs perception while acting on it. The first step, segmentation, divides consumer markets into smaller heterogeneous segments. Targeting, the second step, evaluates each uncovered segment, revealing the segment that brings the highest potential value. Finally, positioning is the last step and includes a value proposition that promises the targeted segment that the company can deliver what they want better than competitors.