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Marketing plan to increase LG’S TV product category premium perception by end consumers”: marketing strategy for LG
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 11.25 MB | Adobe PDF |
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Resumo(s)
This paper applies the proper theoretical frameworks, constructing a distinguished marketing
strategy that intrigues and motivates consumers to rethink their LG electronics TVs perception
while acting on it. The first step, segmentation, divides consumer markets into smaller
heterogeneous segments. Targeting, the second step, evaluates each uncovered segment,
revealing the segment that brings the highest potential value. Finally, positioning is the last step
and includes a value proposition that promises the targeted segment that the company can
deliver what they want better than competitors.
Descrição
Palavras-chave
Marketing Marketing strategy Positioning Integrated marketing communications Portugal Segmentation B2c marketing Lg Eletronics Consumer eletronics Television Targeting