Financial implications of product channel scenarios: a production of an excel tool for oceano fresco

Abstract

This work addresses market entry decision making by management under significant uncertainty in a real business case. It was developed in close collaboration with a Portuguese early-stage, food technology company. In the context of its market entry plans for 2021, the company’s management is challenged to find a product channel mix that best serves its financial situation and objectives. In this context, I built an extensive Excel-based finance tool that enables the management of the company to plan product channel scenarios and to observe their implications on profits, cash flows, company valuation, and market shares.