Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/11793
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Campo DCValorIdioma
dc.contributor.advisorBarros, Pedro Pita-
dc.contributor.authorPinheiro, Catarina Quelhas dos Santos da Costa-
dc.date.accessioned2014-03-21T19:30:16Z-
dc.date.available2014-03-21T19:30:16Z-
dc.date.issued2014-01-
dc.identifier.urihttp://hdl.handle.net/10362/11793-
dc.descriptionA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspor
dc.description.abstractIn 2001 and 2004, two multinational companies (MNC) of the pharmaceutical industry, respectively Bayer and Janssen, left its manufacture operations in Portugal. From its exit, other two Portuguese small and medium enterprises (SME) were born: Bluepharma and Lusomedicamenta. These companies have been highly successful due to the representativeness of exports, contract-manufacturing and generic production. This report intents to study the exit of the MNC and the implementation of the Portuguese SMEs.por
dc.language.isoengpor
dc.publisherNSBE - UNLpor
dc.rightsopenAccesspor
dc.subjectPharmaceutical industrypor
dc.subjectPortuguese SMEpor
dc.subjectExportspor
dc.subjectContract manufacturingpor
dc.subjectGenericspor
dc.titleExit strategies of pharmaceutical multinational companies from Portugal and the successful implementation of new Portuguese companiespor
dc.typemasterThesispor
dc.peerreviewednopor
dc.identifier.tid201529513-
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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