Banco Big - financial plan of the international expansion to Italy

Abstract

Through financial analysis ,this paper raimsat studying the profitability o fBiG’s international expansion to Italy. After understanding how BiG works and through thorough research of the banking market in Italy, a business model was constructed, based on market potential and previous lyidentified segments in the bank that possess distinct factors, whic hallow them to stand ou tinthe new market .Its howed that, despite strong competition, Italy isavery large market and BiG will be a bleto capture as hareofit that can bring them positive results. Based on these ,it is recommended that the bank follows the expansion path, by bringing with themthe SME financing app, for Wholesaleand Trading Platforms, Deposits, Wealth Management and Advisory, for Retail.