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  5. NSBE: Nova SBE - MA Dissertations
Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/107269
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Campo DCValorIdioma
dc.contributor.advisorCasquinho, Constança-
dc.contributor.authorQuental, Daniel Alves Do-
dc.date.accessioned2020-11-17T10:27:07Z-
dc.date.available2020-11-17T10:27:07Z-
dc.date.issued2020-01-15-
dc.date.submitted2020-01-06-
dc.identifier.urihttp://hdl.handle.net/10362/107269-
dc.description.abstractEuropAssistance is currently facing a decisive moment to diversify its business modelwhich is very reliant on the auto business line. The purpose of this part of thepaper is toanalyse the market positioning and approach of the firm. Anextensive literature review, a broad range of interviews with all relevant external and internal stakeholders as well as a global industry benchmarkinghad been conducted to identify the market needs and potential solutions.pt_PT
dc.language.isoengpt_PT
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PTpt_PT
dc.rightsopenAccesspt_PT
dc.subjectHealthpt_PT
dc.subjectAssistancept_PT
dc.subjectTelemedicinept_PT
dc.subjectPositioningpt_PT
dc.titleA revamped business strategy for the health business segment of EApt_PT
dc.title.alternativemarket approach and positioningpt_PT
dc.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT
dc.identifier.tid202491935pt_PT
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopt_PT
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