How to bring substantial growth to the juices and nectars category in Portugal with the relaunch of the Compal brand: marketing strategy for Compal Summo do dia

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/104414

Título:	How to bring substantial growth to the juices and nectars category in Portugal with the relaunch of the Compal brand: marketing strategy for Compal Summo do dia
Autor:	Gomes, Joana Parrulas
Orientador:	Velosa, Jorge Lourenço, Carolina
Palavras-chave:	Juices And Nectars
Data de Defesa:	24-Jan-2020
URI:	http://hdl.handle.net/10362/104414
Designação:	A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:	NSBE: Nova SBE - MA Dissertations

Ficheiros deste registo:

Ficheiro	Descrição	Tamanho	Formato
1239514162-9640_Joana_Parrulas_Gomes_Marketing_Lab_Sumol_Compal_--_Marketing_Strategy_for_Compal_Summo_do_Dia_124450_812684789.pdf		868,33 kB	Adobe PDF	Ver/Abrir