Publicação
SME competitiveness and internationalization
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Gomes, Emanuel | |
| dc.contributor.author | Murça, Maria Sofia de Vasconcelos Morais | |
| dc.date.accessioned | 2025-01-24T14:07:26Z | |
| dc.date.available | 2025-01-24T14:07:26Z | |
| dc.date.issued | 2024-06-05 | |
| dc.date.submitted | 2024-05-16 | |
| dc.description.abstract | This thesis rigorously examines the internationalization journey of MotorCar Services Consulting Iberia. It initiates with comprehensive literature reviews on five key internationalization topics. Subsequently, it assesses MCC Iberia's domestic market position and conducts a meticulous international market selection process. Utilizing quantitative analysis, countries are ranked and clustered to identify prime expansion markets. Detailed in depth market analyses follow for potential markets, informing tailored entry strategies, particularly focusing on the United States. Additionally, region-specific marketing plans and financial forecasts were created to ensure strategic decision-making and optimal outcomes for MCC Iberia's global expansion. | pt_PT |
| dc.identifier.tid | 203724330 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/177865 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Consulting | pt_PT |
| dc.subject | International business | pt_PT |
| dc.subject | United States of America | pt_PT |
| dc.subject | United States | pt_PT |
| dc.subject | Fdi | pt_PT |
| dc.subject | Export | pt_PT |
| dc.subject | Smes | pt_PT |
| dc.subject | Services | pt_PT |
| dc.subject | B2b | pt_PT |
| dc.subject | International market selection | pt_PT |
| dc.subject | Market research | pt_PT |
| dc.subject | Strategic analysis | pt_PT |
| dc.subject | Market entry strategy | pt_PT |
| dc.subject | Internationalization | pt_PT |
| dc.title | SME competitiveness and internationalization | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |