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Artificial Intelligence

2022-05-24Documento de conferência Acesso aberto
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dc.contributor.authorVorobeva, Darina
dc.contributor.authorEl Fassi, Yasmina
dc.contributor.authorPinto, Diego Costa
dc.contributor.authorHildebrand, Diogo
dc.contributor.authorMattila, Anna S.
dc.contributor.authorHerter, Márcia M.
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.date.accessioned2025-01-15T21:30:55Z
dc.date.available2025-01-15T21:30:55Z
dc.date.issued2022-05-24
dc.descriptionVorobeva, D., El Fassi, Y., Pinto, D. C., Hildebrand, D., Mattila, A. S., & Herter, M. M. (2022). Artificial Intelligence: Service Employees Skills and Fear of Replacement [abstract]. In Proceedings of the European Marketing Academy Article 106728 European Marketing Academy (EMAC). https://proceedings.emac-online.org/pdfs/A2022-106728.pdf
dc.description.abstractAlthough presented more revolution for business, artificial intelligence (AI) in the workplace is concerning and receiving considerable attention. Throughout four studies, we investigate how skill sets (technical vs. social skills) influence fear of AI replacement and the role of AI framing (e.g., substitution, augmentation) in mitigating these effects. First, we show that there is a different sentiment towards AI depending on the type of skills present (i.e., social or technical). Further, we demonstrate that the fear of being replaced by AI mediates the effect of job skills on turnover intention. Finally, we posit that augmentation (as opposed to substitution) is a more appropriate solution for AI integration. Our study offers important implications for service firms, helping reduce front-line employees fear of AI and minimizing turnover intention.en
dc.description.versionpublishersversion
dc.description.versionpublished
dc.format.extent2
dc.format.extent227711
dc.identifier.otherPURE: 106723367
dc.identifier.otherPURE UUID: b6c57369-8092-48e9-9f1f-5a471f830eb4
dc.identifier.otherORCID: /0000-0003-4418-9450/work/175852751
dc.identifier.urihttp://hdl.handle.net/10362/177505
dc.identifier.urlhttps://proceedings.emac-online.org/pdfs/A2022-106728.pdf
dc.language.isoeng
dc.peerreviewedyes
dc.publisherEuropean Marketing Academy (EMAC)
dc.subjectskills
dc.subjectAI
dc.subjectfear
dc.subjectSDG 8 - Decent Work and Economic Growth
dc.titleArtificial Intelligenceen
dc.title.subtitleService Employees Skills and Fear of Replacement [abstract]en
dc.typeconference object
degois.publication.titleProceedings of the European Marketing Academy
degois.publication.titleAnnual Conference of the European Marketing Academy (EMAC) 2022
dspace.entity.typePublication
rcaap.rightsopenAccess

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