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The work project “The Future of German Retail Banking” concluded that Cryptocurrencies are one of the most impactful trends in the industry and have been of increasing interest. However, in Germany, the acceptance is still low but the reasons for this resistance have not been empirically researched. Thus, this thesis evaluates the influencing factors of the resistance in Germany by using an adapted version of the Innovation Resistance Model. This work provides a literature review about Cryptocurrencies and innovation theories. Through quantitative research and regression analysis, all proposed factors have been verified yet to different extents.
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Blockchain Financial services Cryptocurrencies Virtual currencies Innovation resistance model
