Publicação
Gallo: brand launch in Hungary, evaluating the potential geographic expansion to this market
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.advisor | Lourenço, Carolina | |
| dc.contributor.author | Serrão, Francisca Falcão Ferreira Sereno | |
| dc.date.accessioned | 2020-11-12T09:39:03Z | |
| dc.date.available | 2025-01-06T01:30:37Z | |
| dc.date.issued | 2020-01-24 | |
| dc.date.submitted | 2020-01-06 | |
| dc.identifier.tid | 202495698 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/106987 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Gallo | pt_PT |
| dc.subject | Geographic expansion | pt_PT |
| dc.subject | Hungary | pt_PT |
| dc.subject | Healthy | pt_PT |
| dc.subject | Marketing strategy | pt_PT |
| dc.subject | Segmentation | pt_PT |
| dc.subject | Targeting | pt_PT |
| dc.subject | Positioning | pt_PT |
| dc.title | Gallo: brand launch in Hungary, evaluating the potential geographic expansion to this market | pt_PT |
| dc.title.alternative | marketing strategy for Gallo in Hungary | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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