A carregar...
Publicação
A Comparative Data Analysis of the E-Commerce Market in Europe: During and Post-COVID-19 Trends and Insights
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.45 MB | Adobe PDF |
Orientador(es)
Resumo(s)
To provide a comparative data analysis of the evolution of e-commerce in Europe during the
COVID-19 pandemic, addressing both short-term adaptations and long-term strategic shifts.
This study adopts a novel approach that integrates a systematic literature review guided by
PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses), bibliometric
network analysis (using VOSviewer), and machine learning-based topic modeling (Latent
Dirichlet Allocation). Insights were synthesized from forty peer-reviewed articles across seven
academic databases, revealing four key themes: (1) digitalization, business transformation,
and EU strategy; (2) sustainability, economic growth, and remote work; (3) logistics, supply
chains, and regional disparities; and (4) consumer behavior, digitalization, and social trends.
The findings show that the pandemic initially sparked immediate changes in consumer
behavior and logistics, which later evolved into broader strategic concerns such as digital
governance, regional resilience, and sustainability. Of particular significance, the analysis
uncovered region-specific vulnerabilities within Europe, such as those observed in Poland and
Ukraine. By triangulating automated and visual analytic methods, this research offers a
comprehensive framework for literature reviews and delivers actionable insights for
businesses and policymakers responding to digital transitions in times of crisis. Leveraging
machine learning enhanced both the depth and reliability of the findings, ultimately
supporting future research and informed decision-making as trade continues to evolve toward
a digital economy in emergency contexts.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business Analytics
Palavras-chave
E-commerce Covid-19 Europe Systematic Literature Review PRISMA Bibliometric analysis Latent Dirichlet Allocation SDG 3 - Good health and well-being SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure SDG 12 - Responsible production and consumption