Publicação
Powering the Smart home: a business strategy for NOS in Smart home energy solutions – pricing strategy
| authorProfile.email | anechka73malkova@yandex.ru | |
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.author | Malkova, Anna | |
| dc.date.accessioned | 2026-06-18T15:23:36Z | |
| dc.date.available | 2026-06-18T15:23:36Z | |
| dc.date.issued | 2026-01-27 | |
| dc.date.submitted | 2025-12-17 | |
| dc.description.abstract | Amid accelerating technological advancements in energy automation, Smart Home Energy Management Solutions (SHEMS) have become pertinent to the next generation of smart living. Therefore, this thesis explores the opportunity for NOS to strategically position itself in the SHEMS category through NOS Smart Energy (NOS SE), a service designed to deliver excellence via an Artificial Intelligence (AI) driven automation platform, turnkey implementation with acustomizable user-friendly ecosystem, and entertainment-driven functionalities. The proposed plan outlines how NOS SE can evolve from a novelty to a national leader by transforming aging properties into intelligent homes, spreading sustainable practices across millions of interconnected households. | eng |
| dc.identifier.tid | 204238030 | |
| dc.identifier.uri | http://hdl.handle.net/10362/203869 | |
| dc.language.iso | eng | |
| dc.relation | UID/00124/2025 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Smart home energy management solutions | |
| dc.subject | Marketing plan | |
| dc.subject | Integrated marketing communications | |
| dc.subject | Residential energy optimization | |
| dc.subject | Turnkey service | |
| dc.subject | AI automation | |
| dc.title | Powering the Smart home: a business strategy for NOS in Smart home energy solutions – pricing strategy | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics |