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Internationalization field lab of ps: an in-depth analysis of Norway

2022-01-18Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorGomes, Emanuel
dc.contributor.advisorDelgado, João Pedro
dc.contributor.authorFaltermeier, Maximilian
dc.date.accessioned2023-08-25T09:32:03Z
dc.date.available2023-08-25T09:32:03Z
dc.date.issued2022-01-18
dc.date.submitted2022-01-18
dc.description.abstractInternationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to identify the criteria to be considered when selecting the market entry mode. An in-depth analysis of Norway revealed that while it offers a favorable environment for operating as a real estate broker with a focus on international clients, strict requirements and limited commissions reduce the country’s attractiveness.pt_PT
dc.identifier.tid203063422pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/156835
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectInternationalizationpt_PT
dc.subjectMarket selectionpt_PT
dc.subjectEntry strategypt_PT
dc.subjectStrategic analysispt_PT
dc.titleInternationalization field lab of ps: an in-depth analysis of Norwaypt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations