A carregar...
Publicação
To make introsys the top-0f-mind company in industrial automation solutions- industry for new manufacturing segments - analysis of introsys- current sales strategy, go-to-market strategy and sales effectiveness drivers and identification of necessary changes for its future marketing plan
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.7 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Introsys is a company in the industrial automation solutions’ industry with 20 years of
experience in the market.
This report includes the Work Project “To make Introsys the top-of-mind company in the
industrial automation solutions’ industry for new manufacturing segments” with the
development of a complete marketing business plan for the company and an individual
complement containing an in-depth analysis of the Sales Strategy component of the project.
Introsys’ current strategy is analysed and then diagnosed to serve the new segment, through the
Sales Effectiveness Drivers Framework, resourcing to the concepts World of Sales and Sales
System.
Descrição
Palavras-chave
Marketing business plan Sales strategy Go-to-market strategy Sales effectiveness drivers Introsys B2b