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The role of commitment, trust and communication in long term relationships
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Orientador(es)
Resumo(s)
It’s of general agreement in the literature that, in the context of Relationship Marketing collaborative relationships arise as having extreme importance because they are a competitive advantage very hard to duplicate. At the heart of these collaborative relationships is the intent to achieve longevity. The objective of this paper is to further enlighten, based on an already established model, the variables that contribute for long-term relationship; this will be accomplished trough a review of the existing literature, followed by an illustration of the application in two Portuguese goods transportation companies; this will allow to observe if there is any evidence for future application of the mentioned model to the transportation providers.
Descrição
A Work Project, presented as part as the requirements for the Award of a Masters Degree in Management from the Nova School in Business and Economics
Palavras-chave
relationship marketing communication long-term relationship