Publicação
Consulting project with the topic "implementation of a local digital currency in Cascais, enhancing economic, environmental, social and human sustainability: optimizing the strategy, based on Cascais citizens- needs and wants"
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Casquinho, Constança | |
| dc.contributor.author | Vieira, Pedro Abrantes de Mello | |
| dc.date.accessioned | 2022-07-29T07:43:41Z | |
| dc.date.available | 2025-12-17T01:30:23Z | |
| dc.date.issued | 2022-01-20 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | This part of a Consulting Project focuses on“ Optimizing the Strategy, based on Cascais Citizens’ Needs and Wants”. The work includes conclusions with drawn from responses of Cascais Citizens on anon-line survey, segmentation of possible consumers and partners of the local currency and marketing segmentation hypothesis for Cascais Citizens, also based on the survey responses. So as to provide relevant and in-depth recommendations, internal analysis on Cascais was conduction as well as a survey to test previously made hypothesis. The result is series of recommendations designed for partners and consumers for a more optimized and more accurate implementation of Cashcais. | pt_PT |
| dc.identifier.tid | 203040309 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/142613 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Strategy | pt_PT |
| dc.subject | Consulting | pt_PT |
| dc.subject | Sustainability | pt_PT |
| dc.subject | Economics | pt_PT |
| dc.subject | Health | pt_PT |
| dc.subject | Digital transformation | pt_PT |
| dc.subject | Circular economy | pt_PT |
| dc.subject | App development | pt_PT |
| dc.subject | Environment | pt_PT |
| dc.subject | Network effects | pt_PT |
| dc.subject | Citizenship | pt_PT |
| dc.subject | Local currency | pt_PT |
| dc.subject | Minimum viable product | pt_PT |
| dc.subject | Pro-environmental rewards | pt_PT |
| dc.subject | Cascais | pt_PT |
| dc.subject | Pro-environmental | pt_PT |
| dc.title | Consulting project with the topic "implementation of a local digital currency in Cascais, enhancing economic, environmental, social and human sustainability: optimizing the strategy, based on Cascais citizens- needs and wants" | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |