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Gi expansion to the Netherlands – marketing plan
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| 5.09 MB | Adobe PDF |
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Resumo(s)
This work project presents a comprehensive plan for the international expansion of GI, a corporation which operates in the Portuguese glass industry. The study involves a meticulous company and industry analysis. Followed by the process of selecting a target international
market, encompassing clustering and ranking countries based on their highest potential. The Netherlands was selected, which GI is recommended to enter through direct exports. This decision is supported by the development of a robust business and marketing strategy to support the project implementation. A financial forecast is included, demonstrating the project's profitability and long-term viability.
Descrição
Palavras-chave
Growth strategy International expansion Country clustering Strategic positioning