Publicação
Senso - revolutionising patient journey in inflammatory disease monitoring: marketing, customer & sales strategy
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Arantes-Oliveira, Nuno | |
| dc.contributor.author | Mancuso, Francesco | |
| dc.date.accessioned | 2025-02-07T10:30:29Z | |
| dc.date.available | 2025-02-07T10:30:29Z | |
| dc.date.issued | 2024-07-22 | |
| dc.date.submitted | 2024-05-17 | |
| dc.description.abstract | The current challenges in the healthcare sector demand innovative solutions. Point-of-care devices are emerging as simplified, efficient, and patient-centric alternatives, often using biosensor technology. SENSO, a miniaturised biosensor, measures inflammation in Polymyalgia Rheumatica (PMR) patients by detecting the H2O2 concentration in a blood drop. Its integration into disease monitoring protocols, both on-site and remotely, promises to enhance patient quality of life while offering an efficient and reliable solution to healthcare professionals. The SENSO company will use PMR monitoring as a proof-of-concept, starting with the Iberian market, while assessing the biosensor’s potential for broader applications in the future. | pt_PT |
| dc.identifier.tid | 203725255 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/178590 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Biosensor | pt_PT |
| dc.subject | Hydrogen peroxide | pt_PT |
| dc.subject | Inflammation | pt_PT |
| dc.subject | Polymyalgia rheumatica | pt_PT |
| dc.subject | Disease biomarkers | pt_PT |
| dc.subject | Health monitoring | pt_PT |
| dc.subject | Point-of-care | pt_PT |
| dc.subject | Home care | pt_PT |
| dc.subject | Scientific innovation | pt_PT |
| dc.subject | Science-based entrepreneurship | pt_PT |
| dc.subject | Market segmentation | pt_PT |
| dc.subject | Customer preferences | pt_PT |
| dc.subject | Sales strategy | pt_PT |
| dc.title | Senso - revolutionising patient journey in inflammatory disease monitoring: marketing, customer & sales strategy | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Impact Entrepreneurship and Innovation from the Nova School of Businessand Economics | pt_PT |