Publicação
Managerial: ,consulting case study on the digital transformation journey of NAE vegan shoes
| datacite.subject.fos | Domínio/Área Científica: Ciências Sociais: Economia e Gestão | pt_PT |
| dc.contributor.advisor | Costa, João Ribeiro da | |
| dc.contributor.author | Martinho, Ana Cristina Almeida Santos Cavalleri | |
| dc.date.accessioned | 2023-02-20T17:07:53Z | |
| dc.date.available | 2023-02-20T17:07:53Z | |
| dc.date.issued | 2023-01-27 | |
| dc.description.abstract | This study intends to provide a guideline to small and medium size companies on their journey toward sustainable growth through digital transformation, using the experience of NAE - Vegan Shoes1 as a reference. Nowadays, selling online is no longer a guarantee of a successful, profitable, and sustainable future. To have a chance to be successful in the medium-long term, companies need to continuously adapt themselves and use digital tools as a vehicle for the path ahead. Being digital means welcoming change and embrace on a continuous journey of adaption to face the challenges of a permanent dynamic environment. We will use the methodology of a management consultancy to describe the Digital Maturity of NAE Vegan Shoes, assess its Customer Insights, build a Vision for the company's future, and defines the roadmap for its path toward digital mastery. Lastly, we refer to which steps to endeavour should this study be extended to a broader scope. | pt_PT |
| dc.identifier.tid | 203215400 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/149462 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Business | pt_PT |
| dc.subject | Company | pt_PT |
| dc.subject | Customer(s) | pt_PT |
| dc.subject | Design | pt_PT |
| dc.subject | Digital | pt_PT |
| dc.subject | Journey | pt_PT |
| dc.subject | Leadership | pt_PT |
| dc.subject | Management | pt_PT |
| dc.subject | NAE | pt_PT |
| dc.subject | Product | pt_PT |
| dc.subject | Roadmap | pt_PT |
| dc.subject | Sales | pt_PT |
| dc.subject | Segment | pt_PT |
| dc.subject | Shoes | pt_PT |
| dc.subject | Systems | pt_PT |
| dc.subject | Transformation | pt_PT |
| dc.subject | Vision | pt_PT |
| dc.title | Managerial: ,consulting case study on the digital transformation journey of NAE vegan shoes | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | closedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | The Lisbon MBA | pt_PT |