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Business in practice: personal and business-related insights from a dynamic *experience in the automotive industry

2022-10-03Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorBaptista, João
dc.contributor.authorAfsari, Sogol
dc.date.accessioned2023-07-21T07:28:49Z
dc.date.available2023-07-21T07:28:49Z
dc.date.issued2022-10-03
dc.date.submitted2022-10-03
dc.description.abstractThe transportation sector is undergoing a seismic change as worries about sustainability grow and the internal combustion engine (ICE) continues to lose market supremacy. This study is conducted on an immersive business simulation in which teams of six managed the transition of a multinational automaker from internal combustion to electrification and automation. The first section is a personal reflection that uses two critical incidents to demonstrate personal learnings from the Business in Practice experience and the second section is the firm analysis, which analyzes the performance of the company, RelyOn, in the business simulation, specifically in the three main functions of strategy, marketing and finance.pt_PT
dc.identifier.tid203136225pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/155623
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectStrategypt_PT
dc.subjectMarketingpt_PT
dc.subjectSustainabilitypt_PT
dc.subjectFinancept_PT
dc.subjectSustainable financept_PT
dc.subjectAutomotive industrypt_PT
dc.subjectApply theory practicept_PT
dc.subjectBusiness simulationpt_PT
dc.subjectDevelop business strategypt_PT
dc.subjectDecisionspt_PT
dc.subjectManaging businesspt_PT
dc.subjectReflective practicept_PT
dc.subjectSustainability esgpt_PT
dc.subjectTeam dynamicspt_PT
dc.subjectWorking in teamspt_PT
dc.titleBusiness in practice: personal and business-related insights from a dynamic *experience in the automotive industrypt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations