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Business in practice: personal and business-related insights from a dynamic *experience in the automotive industry
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 582.45 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The transportation sector is undergoing a seismic change as worries about sustainability grow and
the internal combustion engine (ICE) continues to lose market supremacy.
This study is conducted on an immersive business simulation in which teams of six managed the
transition of a multinational automaker from internal combustion to electrification and automation.
The first section is a personal reflection that uses two critical incidents to demonstrate personal
learnings from the Business in Practice experience and the second section is the firm analysis,
which analyzes the performance of the company, RelyOn, in the business simulation, specifically
in the three main functions of strategy, marketing and finance.
Descrição
Palavras-chave
Strategy Marketing Sustainability Finance Sustainable finance Automotive industry Apply theory practice Business simulation Develop business strategy Decisions Managing business Reflective practice Sustainability esg Team dynamics Working in teams