Publicação
Target market selection model for e-commerce start-up exemplified by NewCo
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Duarte, Miguel Munoz | |
| dc.contributor.author | Wünstel, Stephen | |
| dc.date.accessioned | 2016-06-17T10:57:21Z | |
| dc.date.available | 2019-01-30T01:30:18Z | |
| dc.date.issued | 2016-01 | |
| dc.description | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | en |
| dc.description.abstract | For e-commerce startups (ECSs) international growth has never been more important than today. In order to venture abroad successfully, ECSs need a model which enables them to select the most attractive markets. The current status of theory and literature is rarely applicable to early stage ECSs. Therefore, this research paper provides a model for the systematic selection of new target markets. Based on existing literature as well as primary and secondary research, this thesis develops a generic target market selection model for ECSs. To verify this model, it is applied to a specific online market place called NewCo. | pt_PT |
| dc.identifier.tid | 201528959 | |
| dc.identifier.uri | http://hdl.handle.net/10362/18252 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Internationalization | pt_PT |
| dc.subject | International market selection | pt_PT |
| dc.subject | Target market selection model | pt_PT |
| dc.subject | Market expansion | pt_PT |
| dc.subject | E-commerce start-up | pt_PT |
| dc.title | Target market selection model for e-commerce start-up exemplified by NewCo | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Gestão | pt_PT |