Publicação
Leveraging emerging technologies in the fashion industry to enhance the perception of gen z - a case study of Louis Vuitton
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Castro, João | |
| dc.contributor.author | Rose, Karianne Helene | |
| dc.date.accessioned | 2024-12-02T10:13:18Z | |
| dc.date.available | 2024-12-02T10:13:18Z | |
| dc.date.issued | 2024-01-16 | |
| dc.date.submitted | 2024-01-26 | |
| dc.description.abstract | This work project investigates the influence of emerging technologies on the perceptions of luxury fashion brands among Generation Z. This individual part focuses on the well-established brand Louis Vuitton and how emerging technology can enhance its appeal to Generation Z. A mixed methodology, combining quantitative analysis with qualitative interviews, is used to reveal Generation Z's current perceptions. It includes industry expert opinions and Geneneration Z interview feedback for strategy validation. The findings suggest that luxury fashion brands can enhance their positioning and perception among Gen Z by strategically utilizing technology as part of their current objectives. | pt_PT |
| dc.identifier.tid | 203680146 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/176096 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Gen z | pt_PT |
| dc.subject | Fashion industry | pt_PT |
| dc.subject | Luxury industry | pt_PT |
| dc.subject | Premium brands | pt_PT |
| dc.subject | Emerging technologies | pt_PT |
| dc.subject | Ar and vr | pt_PT |
| dc.subject | Generative ai | pt_PT |
| dc.subject | 3d printing | pt_PT |
| dc.subject | Marketing | pt_PT |
| dc.title | Leveraging emerging technologies in the fashion industry to enhance the perception of gen z - a case study of Louis Vuitton | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s Degree in Management from the Nova School of Business and Economics. | pt_PT |