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Leveraging Smart Voice Assistants to Increase the Adoption of Blockchain Technology: User Experience Perspective
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| 1.67 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
Blockchain Technology (BCT) has the potential to transform industries and society at large.
However, the technology has failed to achieve high levels of adoption due to various
limitations. While a significant effort is being made to provide solutions for all the
technological limitations, there is limited effort in academia and the industry towards
understanding and resolving user experience issues. This paper has two objectives, the first is
to develop a comprehensive framework for understanding the role that user experience plays
in the adoption of BCT. The second objective is to explore if Smart Voice Assistants (SVA),
known for their ease of use, can be leveraged and integrated with BCT applications to enhance
the user experience, thereby increasing adoption. For this purpose, based on published
literature, the study developed an expanded model of the Unified Theory of Acceptance and
Use of Technology (UTAUT) by incorporating constructs of the User Experience Questionnaire
(UEQ). The conceptual model was validated utilizing the Partial Least Squares Structural
Equation Modelling (PLS-SEM) with data collected during the study. The final framework
includes the UTAUT constructs of Performance Expectancy (PE), Effort Expectancy (EE), and
Behavioral Intention (BI) as well as the three UEQ constructs of Attractiveness, Perspicuity,
and Efficiency. In addition, the study found that the integration of an SVA interface with a BCT
application has a significant and postive impact on Behavioural Intention (BI), with Perspicuity
as the primary driving factor. The study concludes that SVA’s have the potential to drive BCT
adoption.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
Palavras-chave
Blockchain User Experience Smart Voice Assistants User Experience Questionnaire Unified Theory of Acceptance and Use of Technology PLS-SEM SDG 9 - Industry, innovation and infrastructure