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Development of a business plan to strategically expand the eSports branch of Sport Lisboa e Benfica – key trends in the industry and entry strategy
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Resumo(s)
In this paper, a business plan is developed to strategically expand the eSports branch of SL
Benfica. It answers the challenge of how traditional football clubs can effectively reach a
younger fan base and diversify their revenue sources through eSports. Based on a market and
game analysis, a business plan with several scenarios to enter CS:GO has been developed and
complemented with a five-year financial forecast. The most critical aspects of the project’s
economic success are sponsorship deals and competitive performance. Following a thorough
analysis, this paper recommends expanding into the CS:GO eSports business considering the
achieved medium-term profitability.
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eSports Strategic management Business model Financial forecasting