Publicação
Monetization and user engagement: the case for a self-tracking app
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Brinca, Pedro | |
| dc.contributor.author | Sanches, Isabel Veith | |
| dc.date.accessioned | 2024-09-10T09:06:20Z | |
| dc.date.embargo | 2027-12-16 | |
| dc.date.issued | 2023-06-05 | |
| dc.date.submitted | 2022-12-16 | |
| dc.description.abstract | With the vast majority of mobile applications free to download, monetization models in the expanding mobile app market need to go further than traditional purchase revenue. In-app ad vertising, in-app purchases, and user data monetization have emerged as main strategies. This exploratory study examines the effect of different monetization models on user engagement and applies the findings to the case study of the self-tracking app Adidas Running. The results show that users tend to react negatively to in-app advertising, that the freemium approach offers sev eral advantages, and that there is a growing concern among users about their personal data privacy. | pt_PT |
| dc.identifier.tid | 203515463 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/171447 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | App monetization | pt_PT |
| dc.subject | User engagement | pt_PT |
| dc.subject | Self-tracking app | pt_PT |
| dc.subject | Runtastic | pt_PT |
| dc.title | Monetization and user engagement: the case for a self-tracking app | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |
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