Publicação
Risk analysis and feasibility for e-commerce platforms for specialised food importation to China: Italian food case study
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Hardiman, Richard | |
| dc.contributor.author | Carusone, Ilaria | |
| dc.date.accessioned | 2022-02-07T10:11:10Z | |
| dc.date.available | 2022-02-07T10:11:10Z | |
| dc.date.issued | 2021-06-29 | |
| dc.date.submitted | 2021-05-21 | |
| dc.description.abstract | Chinese consumers’ diet and shopping tendencies have evolved drastically as livelihoods have risen and new trends and influences have entered Chinese market. The current generation of consumers is the most Westernized and open to new tastes. Chinese consumer’s preferred method of buying food is e-commerce, this phenomena has been fomented even more by the outbreak of the pandemic. In this context, and in this particular period, e-commerce represents the best opportunity for Italian food specialised products companies which want to enter Chinese market. | pt_PT |
| dc.identifier.tid | 202769399 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/132375 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | E-commerce | pt_PT |
| dc.subject | China | pt_PT |
| dc.subject | Specialised Italian food | pt_PT |
| dc.subject | Niche market. | pt_PT |
| dc.title | Risk analysis and feasibility for e-commerce platforms for specialised food importation to China: Italian food case study | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administration | pt_PT |
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