Publicação
How can long-term bonds between women´s football teams and their supporters be sustainably strengthened? Development and application of a framework for evaluating Crm measures Iin collaboration with Fc Viktoria Berlin
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Brinca, Pedro | |
| dc.contributor.author | Szavay, Henrik | |
| dc.date.accessioned | 2024-10-22T09:40:31Z | |
| dc.date.embargo | 2027-12-20 | |
| dc.date.issued | 2024-01-08 | |
| dc.date.submitted | 2023-12-20 | |
| dc.description.abstract | Women's football is experiencing a rapid development and offers great potential that needs to be exploited. The aim of this paper is to create an understanding of the conditions and challenges associated with fan loyalty and engagement in women's soccer and to compare these with successful approaches both internationally and in other sports. For this purpose, an evaluation framework in the form of a matrix will be developed, with the help of which customer relationship management measures will be assessed for their feasibility and suitability in relation to the characteristics and circumstances of FC Viktoria Berlin. | pt_PT |
| dc.identifier.tid | 203601920 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/173858 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Sports management | pt_PT |
| dc.subject | Women football | pt_PT |
| dc.subject | Fan engagement | pt_PT |
| dc.subject | Customer engagement | pt_PT |
| dc.subject | Customer relationship management | pt_PT |
| dc.subject | Fan engagement strategy | pt_PT |
| dc.subject | Sports marketing | pt_PT |
| dc.subject | Strategy development | pt_PT |
| dc.subject | Strategy implementation | pt_PT |
| dc.title | How can long-term bonds between women´s football teams and their supporters be sustainably strengthened? Development and application of a framework for evaluating Crm measures Iin collaboration with Fc Viktoria Berlin | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |