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A first effort to understand the impact of Web Summit in Lisbon 2016-2017 on the hospitality industry and Dand development of startups
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Resumo(s)
The Web Summit, as the largest tech conference worldwide, generated a considerable media buzz around the event when it was announced that it would be held in Lisbon. Now, in its third edition in Lisbon, it seems to be a remarkable achievement in terms of tourism and entrepreneurship. Due to the ongoing effects of such an event in multiple industries, this dissertation will begin by presenting a collective research of the event incorporated on MICE, followed by an in-depth analysis of its impact on the hospitality sector and on Portuguese startups.
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Palavras-chave
Web Summit MICE Hospitality industry Startups